An increasing number of people turn to the internet when looking for a specific product or service. As a consequence, having a strong online presence is essential for most successful businesses nowadays. When deciding to buy a new website, business owners will usually worry about factors such as price and design. Search Engine Optimisation (SEO) is rarely a concern, as many assume that once their new website is up and running, traffic and customers will automatically start to flow in. Unfortunately this is not how it works.
As most web designers know very little or nothing about SEO, they are unable to develop search engine friendly websites. Consequently, many businesses are left with a nice website but no visitors, because potential customers can’t find it via the search engines – making the website of little or no use.
Your website must be visible and accessible. This means your website should appear near the top of, or at least on, the first page in Google and other the search engines for keywords relevant to your business. An active presence on social media networks will also help improve your visibility on the internet. If you do not take your online marketing seriously, you will be losing customers to those of your competitors who do.
At inSEO we specialise in web development as well as online marketing, including SEO. This enables us to provide you with a new search engine friendly website, which is easier to market. We can also help drive more traffic and customers to your existing website by search engine optimising it and by employing other strategies such as Social Media Marketing or Pay Per Click.